SureLogic’s team began with a comprehensive overhaul of Cupid Media’s data infrastructure:

Data Warehousing with BigQuery:
- Built a centralised data warehouse integrating data from 30+ sources.
- Enabled daily data refreshes for up-to-date insights.
Transition to Tableau:
- Migrated reports from Excel to Tableau for a more robust and visually appealing reporting experience.
- Reports became interactive, faster to load, and capable of deeper data splits.
Advanced Analytics:
- The centralised data warehouse supported analytical deep dives that were previously impossible.
- Identified and fixed flaws in the rebilling system, recovering over USD $250,000 annually in lost revenue.
Machine Learning Initiatives:
- Built and deployed advanced ML models.
- Developed “Sherlock,” an anti-fraud model that accurately identified fraudulent user behavior.
- Enabled Cupid Media to discontinue third-party services, saving USD $180,000 annually by handling fraud detection in-house

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